Automated communication processes
, through online and offline channels
, enables the customization
of a message in an extensive database
and its adaptation to the response
of the customer in real-time
The automated management of marketing campaigns
gives us complete control of the process
, individually reaching each customer
with the content that is the most interesting to them at the most appropriate time
, which is not possible to achieve through the manual management of an extensive database.
Through Marketing Automation, we optimize commercial relations
based on the stage of the customer journey
that the customer is in, including including acquisition, conversion and loyalty.
The automatic reporting
system allows messages to be adapted based on real-time responses
, which facilitates the final translation and enrichment of the database, taking the behavior of each customer into account.
The optimization of the process facilitates the reduction of cost and marketing staff time
, boosting productivity and efficiency and resulting in a remarkable increase in ROI
Main Marketing Automation applications:
- Marketing Database: Data Quality, Data management, Data segmentation.
- Campaign Management: Design, Set-up, Automation.
- Lead Management: Nurturing, Scoring, Routing.
- Printing, Email, SMS and Mobile multi-channel communications.
- Customized Landing Pages.
- CRM integration.
- Social network integration.
- BigData and advanced analytics.