The excessive use of mass direct marketing without customization or adaptation to context
, leads to the receiver rejecting
this type of communication. Companies have responded to by considerably reducing the amount of mailings they send out. By appreciating the strength of this direct communication tool, its redefinition is deemed necessary based on the quality and relevance of the communication
and not its quantity. Therefore, the objective will be to strengthen the message’s customization and relevance
through the use of advanced analytics
that identify the needs of the consumer, and the use of mass customization technologies
Comms Customer helps
companies to put the customer at the center of the
communication process. The customer chooses the experience they want to have by selecting the message they are the most interested in
, at the right time
for them to receive it, and in the channel and support
where they want to carry out the interaction. The strengthening of the relationship with the customer leads to an increase in response rates
and, consequently, it increases the return on investment
Business case: Composite Insurance Industry.
Sending and management of newsletters to Agents/Brokers.
Business case: Automotive Industry.
Marketing Automation Solution.
Message customization in Direct Marketing communications:
- Increases the response rate by more than 35% as a result of the customization.
- Strengthens the credibility of the message and the brand..
- Increases sales efficiency.
- Builds a closer relationship with your customers.
- Reduces drop-out rates.