Customer Comms
The acquisition cost of a customer is ten times greater than the cost of keeping them. However, on average, one in five customers will leave your company each year. A loyalty program aims to retain the best customers at a reasonable cost by primarily acting on four factors: rewards, data, intelligence and communication.

Even if the first three factors are strong, loyalty programs often suffer if they don’t have a multi-channel communication plan.

Customer Comms’s multi-channel loyalty platform is CommsEfectia, which integrates Communicalia’s power to develop individualized and multi-channel communication plans with customers.
Business case: Retail Industry.
Loyalty plan. Omni-channel communication using Business Intelligence.
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Solutions Loyalty Programs
Effective communication management is the key to loyalty programs. It requires compliance with the following communication requirements:
  • Customized, because every customer is unique.
  • Relevant, as a result of the customer intelligence applied earlier.
  • Cost efficient because you have to find the effective contact, i.e. the ROI of the communication.
  • Multi-channel because the customer expects to interact through any channel, especially mobile.
Solutions Loyalty Programs
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