The acquisition cost of a customer is ten times greater than the cost of keeping them
. However, on average, one in five customers will leave your company each year
. A loyalty program aims to retain the best customers at a reasonable cost
by primarily acting on four factors: rewards, data, intelligence and communication
Even if the first three factors are strong, loyalty programs often suffer if they don’t have a multi-channel communication plan
Customer Comms’s multi-channel loyalty platform is CommsEfectia
, which integrates Communicalia’s power to develop individualized and multi-channel communication plans with customers.
Business case: Retail Industry.
Loyalty plan. Omni-channel communication using Business Intelligence.